Simaisma

Simaisma, Qatar's ambitious coastal project, required a brand identity that captured its unique position as a destination for everyone, highlighting its innovative features, creating a strong global presence.

Recognizing Simaisma's unique appeal to a diverse audience, I developed the brand identity centred around the dynamic flow of energy that is embodied by the 'Ribbon' Simaisma’s innovative climate-controlled corridor that links key attractions, ensuring comfort year-round. Seamlessness, flow, and energy shaped the strategy and brand identity. The signature wave, inspired by the fluid curves of the letter “M,” became the visual icon, unifying the brand for a consistent, impactful presence.

The brand launch, aligned with the project's announcement, resulted in significant positive press and established Simaisma as a landmark development. The strong, distinctive brand identity effectively communicated the project's vision and innovation, creating a powerful impact in the global market.