Current Asia

Current Asia needed a brand refresh that balanced their data-driven approach with their creative campaign strategy, appealing to a high-profile clientele while projecting confidence and modernity.

Working independently freelance, I reimagined the brand, pushing beyond traditional corporate aesthetics. The core concept, rooted in boldness, confident expression, and a progressive approach that transcends traditional boundaries. was brought to life through a vibrant neon green palette, representing their tech-driven edge, and dynamic visuals inspired by the flow of data and connectivity. A strong, modern typeface complemented intricate design details, adding depth and intrigue.

The rebrand transformed Current Asia's image, creating a powerful and distinctive visual identity that resonated with their target audience. The bold color palette and dynamic visuals effectively communicated their innovative approach, positioning them as a leader in data-driven content marketing. This project showcases the impact of strategic design in elevating a brand's market presence.