PACKAGING, DIGITAL & PRINT BROCHURE
Purearth
Purearth products offer natural ‘wild-craft’ slow beauty & wellness born in the Himalayas. Rooted in eternal Ayurvedic wisdom. Completely ethically sourced and fully fair trade and cruelty-free.
Through various platforms and media types ranging from print, packaging and photo-editing to online social media campaigns, site campaigns, newsletters and digital marketing I developed Purearth’s brand identity and story.
Using the brand’s new identity I redesigned a range of beauty products to elevate the brand’s image and create a sense of modern luxury. Once the desired character had been realized I was able to recreate and echo it through the re-design of the digital and physical brand brochures.
Testimonial
“It is my pleasure to recommend Georgina Lycett, whom I had the honour to meet and collaborate with at Purearth. I have found Georgina to have drive, integrity, self-direction and a natural touch for Graphic Design. Her projects began with a great volume of research and she presented innovative pieces for new concept graphic work, consistently well-designed and intuitive.
Georgina is a great team player and expanded her knowledge on the beauty industry, delivering well-thought-out ideas that met our objectives with an exemplary attitude.” - Marine Vial, Purearth Brand Manager